How to outsmart Instagram algorithms
Why is it getting harder to increase Instagram followers?
Instagram has
significantly changed over the past few years and it’s not about updates and
new versions. The entire idea of this social media has changed: since the
introduction of so-called algorithms, it’s getting more and more complicated to
increase Instagram followers and get the same amount of likes under the posts.
Is there any solution?
In 2016, Instagram
announced its dramatic shift to a smart approach. The habitual chronological
feed has been replaced with a “smart feed” that tracks the behavior of every
user and offers him “the moments he cares about most”. Recently, paid
advertisements and suggestions have been added to the feed. As a result, it
seems impossible to see new posts of people you follow.
Luckily, this battle
of human vs AI is not lost. You can still be visible to the majority of
your followers and even get a chance to appear on the Explore page. However,
you need to start with understanding how these algorithms work.
Understanding Instagram engagement: it’s not about likes anymore
Back in 2013, it was
so easy. You post, people hit “like”, and everyone is happy. Nowadays, social
networks adapt to global trends and introduce a more selective approach. It’s
clear as a day: when there are way too many users posting their content every
day, only the best can stand out.
The new business model
of Instagram is to grab the user’s attention.
It’s not as simple as
liking and subscribing. And it’s not enough to use cheap SMM services for
getting likes and thousands of bots. Here are the ranking signals:
· Niches you’re interested in (tracked
by hashtags).
· Recent posts are more valuable than
the old ones.
· History of interaction. People will
most likely see your new publications if they used to like and comment your
posts and Stories in the past.
· The number of accounts you follow
(or your followers follow). Too many subscriptions lower your chances to appear
in the feed.
· Location.
Feels like an
impossible task to attract a new audience? Not at all! All you need is the
right strategy. Without further ado, here are 4 ways to beat ever-changing
algorithms and get more activity!
Forget about boring content
When it comes to the
quality of your content, it should always be top-notch. Between a bad photo and
no photo, choose the latter. With the amount of competition and thousands of
accounts like yours, the task to get
non-drop Instagram followers becomes quite tough.
Use multiple hooks to
keep your current audience engaged and craving more. Create high-quality
savable posts, share valuable information in carousel publications, use
captions that trigger emotions, include calls to action, and switch the user’s attention
from Stories to posts and vice versa.
The ultimate goal for
every account owner (both personal blogs and businesses) is to make a user stop
scrolling! Most techniques are based on H.I.C. Formula: Hooks (headline
that captures people’s attention), Insights (offering value), and Calls
to Action (asking the audience to do something).
Switch your priorities: publish more Stories and Reels
Currently, one of the
best tools to increase
Instagram followers is to follow the trends. As you
might have noticed, the platform is trying to actively promote the use of Reels
(short catchy videos up to 30 seconds) and Stories (they are available for 24
hours and can be saved to Highlights).
As fewer people pay
attention to the feed, which is now full of sponsored and suggested posts, it’s
crucial to focus on other methods of connecting with the audience. Stories can
help you stay in touch with your current followers and Reels can be seen by
everyone on Instagram.
If you are still
worried about the visible statistics (likes, comments, and the number of
followers) and want people to see how valuable your content is, use cheap SMM services to boost them. GlobalSMM offers a quick solution for small and big
blogs: top-quality followers, IGTV and Reels views, likes under posts, and
comments (available in several languages and as emoji).
Try cheap SMM services to improve the statistics
Accept the harsh
truth: every account gets fewer likes than it used to. While the focus of
potential followers is still on visible metrics, every blogger has to think
about impressions.
They include:
· the number of unique users that have
seen your content;
· the number of interactions (quick
reactions, responses, comments, etc);
· activity in your Stories, including
votes and clicks on links.
You can get all these
and more from the best panel for
Instagram followers. The quality of SMM services
increases: with GlobalSMM, you can get non-drop Instagram followers, likes and comments for your publications, and even impressions.
Register today to get a taste of quality service with a free trial.
Take a pause and don’t post anything for a few days
Sometimes, the best
thing you can do for your blog is to stop working 24/7 and take a break. How
will it help you increase
Instagram followers?
Most articles about
promotion keep telling you that creating more content will eventually work out.
The truth is: you don’t need to stick to these rules anymore. One or two days
without Stories and publications will give you time to come up with a truly
interesting idea and make your followers miss you.
Instead of embracing
this “crazy blogger mode”, organize your daily tasks related to Instagram and
create a weekly to-do list.
Instagram
to-do list: tips for attracting a new audience to your page
If you want to avoid
burnout and get non-drop Instagram followers, be sure to stick to the following
routine every week (6-7 days seems an optimal period and it’s way easier than
to plan for the entire month):
1. Establish the popular themes to talk
about and think about how they are related to your niche. Don’t have a niche
yet? Check our selection of the top 5 most profitable themes on
Instagram.
2. Make sure the chosen topics are
relevant. Summer is a great time to talk about vacations, winter is a wonderful
time for hot drinks.
3. Find related hashtags.
4. Plot your publications and Stories
(select the date and time when you plan to publish them).
5. Check if your content brings people
value.
6. Add some personal content. Or vice
versa, if your blog is about lifestyle, alter it with useful tips.
Don’t forget to track the results of your work! It’s
important to monitor what people like more and the content they are indifferent
to. Boost the activity of least popular posts with cheap SMM services and double efforts on
creating posts and Stories that people found engaging.
